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Worlds.com & Paid, Inc. Partner to Deliver Advanced 3-D Virtual World with e-Commerce for Darryl "DMC" McDaniels
Wednesday August 20, 9:43 am ET

BOSTON-Futuristic 3-D social networking community Worlds.com and PAID, INC. have joined forces to develop a cutting edge, rich immersive 3-D environment for hip-hop legend Darryl ?DMC? McDaniels, who co-founded the pioneering hip hop group Run-DMC. The highly symbiotic relationship is expected to open an ever-evolving series of pathways to increase web site traffic, enhance the experience of WORLDS.COM users and PAID celebrities? fans and grow the revenue and profits of both companies and their clients.
Worlds.com will be creating a 3-D online virtual ?world? for DMC where registered users create avatars - virtual personas ? that ?live? and interact in the virtual world and can either observe or be actively involved in the activities taking place. Paid will be creating virtual merchandise items that will be available for purchase by Worlds? users to fashionably clothe or accessorize their avatars. All of the content and features available on DMC?s web site, Me-DMC.com, created and managed by PAID, will link seamlessly to DMC World. To facilitate ecommerce on Worlds, Paid will be integrating its patented ecommerce technology into WORLDS? online 3-D marketplace.
"As we build and manage DMC's online brand and presence, it is fitting that one of the most influential and legendary pioneers of hip hop - who was also responsible for igniting the hip hop/rock revolution in 1986 with the incredible RunDMC/Aerosmith collaboration on ?Walk This Way? - would be the first hip hop artist to lead the charge into the virtual worlds arena with the industry?s leading innovator,? said Keith Garde, president of Paid, Inc. celebrity services and president of PKA Management, a Paid, Inc. subsidiary that manages DMC. ?We believe the fans who will be attracted to DMC World will come from among a variety of genres, interacting in an immersive and unbelievably detailed, exciting 3-D virtual community.
Garde added, "As DMC is both a hip hop pioneer and progenitor of the joining of the rap and rock , we anticipate that many rap and rock artists? alike will follow DMC?s lead and develop their own Worlds to provide a channel for their fans to have a 24/7 3-D-culture experience. Paid is pleased to be offering its ecommerce technology and merchandise fulfillment services to ensure that users have the richest 3-D experience possible.?

This relationship breaks new ground as a licensing opportunity under which WORLDS.COM can broker the use of PAID, Inc.'s newly-patented shipping calculation technology when signing or renewing contracts with its own clients, which recently includes some of the world?s most familiar brands and entertainment entities.
"This relationship with PAID allows us to enhance our services for WORLDS.COM members with a broad range of available products inside and outside the virtual communities,? said Thom Kidrin, Worlds.com CEO. ?We believe that Paid will be able to offer a broader range of innovative and creative products and efficiently manage fulfillment with their specialized inventory management and shipping infrastructure to enable all involved parties to increase revenues and the bottom line.?
Kidrin noted, "We are opening the door to expand further into recording artists, sports figures and other well-known brands to reach greater traffic through our relationship with Paid. We are also attracted by the nature of PAID?s relationship consulting services in the areas of sports and music industry marketing, and we see ourselves creating new revenue-generating strategies together as part of the natural progression of our business relationship.?

About WORLDS:
WORLDS.COM is the pioneering platform in 3D virtual communities and rich immersive environments. Launched in 1994, WORLDS leverages its patented proprietary technology in partnership with brand leaders in specific market segments to offer multi-user environments that include interactive Avatars , rich media graphics, text chat, voice-to-voice chat, video and e-commerce. The 3D communities allow visitors to interact with each other, teleport throughout the WORLDS environment as well as participate in shared experiences. In addition to partnering with content providers that have strong brands and an existing following, WORLDS encourages individuals to create their own virtual spaces, communities and unique Avatars with easy-to-use tools. WORLDS.COM has always been ahead of its time, and with the widespread use of broadband Internet in recent years, is redefining the mainstream Internet experience.

About PAID, Inc.:
PAID, Inc. operates a diversified set of businesses, including its celebrity services and AuctionInc ecommerce technology businesses. Using proprietary patented technology, PAID's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. PAID, Inc.?s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. The Company's common stock is traded on the OTC Bulletin Board under the symbol PAYD. For further information, visit http://www.paid.com.

Forward Looking Statements:
This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations, profitability, business development efforts, and expectations about celebrity programs and fan club activities, technologies, and services. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-KSB with the Securities and Exchange Commission.

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