(OTCBB:CCHN) Clear Choice Health Plans, Inc

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Clear Choice Health Plans Names Mark Holliday to Board of Directors

(OTCBB:CCHN) Clear Choice Health Plans, Inc.

Monday January 26, 2:48 pm ET

BEND, Ore.-Clear Choice Health Plans, Inc. recently announced that Mark E. Holliday has been appointed to the company?s board of directors.

Holliday, 40, is a partner in Camden Asset Management, LP, an investment management firm. He also serves on the boards of Movie Gallery, Inc. and FiberTower, on both of which he chairs the audit committee, and Mirant Litigation Trust. He has held prior board seats at Assisted Living Concepts, Inc., Reptron Electronics, Inc., and TELETRAC, Inc.

We welcome Mark to our board and believe his breadth of experience with publicly traded companies and his expertise in the audit/financial sector and M&A will serve Clear Choice well,? said Patricia Gibford, president and CEO of Clear Choice.

Holliday earned a Bachelor of Arts degree in economics from Northwestern University. He fills a vacancy on Clear Choice?s nine-member board.

About Clear Choice Health Plans

Clear Choice offers affordable health plans to meet the needs of employers, providers and consumers. The company provides health insurance, including Medicare Advantage plans, commercial plans, individual plans and administrative services to individuals and businesses throughout the region. The company also offers life, disability, dental, vision and voluntary benefits programs. Clear Choice is dedicated to the development of community-based health insurance plans. For information call 888-677-5852 or visit www.clearchoicehp.com.

Contact:

Clear Choice Health Plans Gunnar Hansen, CFO 541-330-8100 ghansen@clearchoicehp.com or PondelWilkinson Inc. Evan Pondel/Roger Pondel 310-279-5980 epondel@pondel.com Source: Clear Choice Health Plans

Profile for Clear Choice Health Plans, Inc.

Clear Choice Health Plans, Inc. operates as a health insurance company. It offers health insurance, including individual plans, Medicare Advantage plans, commercial plans, and administrative services. The company also provides value added services to the insurance process for customers, brokers, consumers, and physicians. It serves individuals and businesses in Central Oregon, Eastern Oregon, and the Columbia Gorge. Clear Choice Health Plans, Inc. was formerly known as Central Oregon Independent Health Services, Inc. and changed its name in May 2007. The company was founded in 1995 and is based in Bend, Oregon.

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